The Helen Woodward Animal Center in San Diego County California is a nationally recognized center for helping dogs, cats and people become better together. They find forever homes for orphaned cats and dogs but also have programs that reinforce the value to people that pets bring into our lives.
For nearly a decade, The Animal Center has been producing PAWmicon with recent events being held at and around the Comic-Con Museum in San Diego. Imagine a line-up of Super-Dogs and Wonder-Cats and you can understand the sheer enjoyment for attendees, both four and two-legged. But as with most physical events, plans had to change and change fast. Enter OMNISCAPE™ as a virtual platform to take dogs and cats in capes to new heights!
Omniscape is an evolving virtual platform that has been used by brands like FITAID for the Spartan World Championship where attendees could gather augmented reality digital tokens using the Spartan Search App and use those tokens for rewards like drinks and merchandise. In addition to digital goods, Omniscape now has the capability to create virtual spaces that are very immersive using virtual reality for headsets as well as WebVR. They are using a combination of technologies to create the virtual event for PAWmicon which is happening July 7-8. It should not only be a fun event but also showcases the next step in taking all conferences and events virtual.
For PAWmicon, here are some of the virtual things that can be done as per their event ticket site:
- AUGMENTED REALITY DOGHOUSE
Customize your own augmented reality doghouse with a variety of cool objects by completing simple activities. Perfect for fun pet-selfies and showing off to your friends!
- WEBVR EXPERIENCE
Explore an immersive WebVR experience including an artist gallery, a viewing room, and amazing themed environments, each with sponsored 3D objects to discover for special offers.
At Fortress Data Centers, we are working with companies like Omniscape and their parent, Transmira, Inc. to enable the rapidly expanding immersive experiences that virtual and augmented reality can bring to audiences like those for PAWmicon. Rather than miss a year of pooches decked out in Star Wars garb strutting their stuff in front of the cameras, the virtual “digital twin” of events can extend to audiences around the world and build a protective shield from disruption like that from the COVID-19 pandemic.
The best experiences also create the most data intensive environments due to massive amounts of video data being generated. Over time, when virtual events become mainstream and we are all using 360° cameras to capture our experiences and then interact with realistic avatars of others in the virtual space, the data could crush local networks and experiences could suffer. Edge Computing and 5G enabled interconnectivity are some of the advances Fortress Data Centers is at the center of with our local Edge Data Centers to ensure that virtual experiences are the best they can be.
For those who love animals, check out the PAWmicon experience and let us know what you think about the movement to a digital twin world of events.