GrubHub Sells to European Just Eat Takeaway and Why This Matters for Your Data at the Edge

GrubHub Sells to European Just Eat Takeaway and Why This Matters for Your Data at the Edge

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Mergers, acquisitions and buy-ins happen every day. What is significant about the GrubHub / Just Eat Takeaway $7.3 billion-dollar deal  is that it may propel a European mindset for personal data protection of which all companies are pushing toward. Not knowing how far GrubHub has leveled up to Europe’s requirements already, it may not be a big issue but as the movement comes with cost and time, it is fair to say that many companies don’t get fully compliant until forced to.

Personal data is at the heart of every delivery-based business. Creating surprise and delight promotions, rewards and great customer experiences set the leaders apart from the pack. When everything is in the cloud, the company has control but the increased demand from customers to own and control their data challenges “knowing” the customer as well as possible.

Edge and Hybrid models start to come in play here. Imagine a personal, private network under the router in every home that is connected to a local, blockchain based storage and validation node formation which then routes up to the cloud. As a consumer, we control who gets what information about us, our family, our dog, our cars, home, etc. Then factor in the machine-to-machine interactions and human-to-machine interactions that get captured locally so that your phone opens the 3-factor authentication process to unlock your front door based on proximity or other A.I. enabled processes. The massive amount of data created is mind-blowing.

The bottom line here is about controlling data. The more we control our own data, the more companies like GrubHub and Just Eat Takeaway need to ask permission for parts of that data so they can provide the ultimate in Customer Experience.

Edge Computing to the Rescue

 

With GrubHub’s move to a service oriented architecture as outlined in a Medium post they did in 2018, they should be well positioned by now to adjust quickly. What once was a Cloud-First mindset is now moving to a Hybrid-Cloud reality. Part of the reason is that the sheer volume of data becomes a restrictor for all-cloud until 5G or beyond is everywhere. And then, more data clogs even the fastest, lowest latency networks because the data doubles, triples and on and on.

Over time, data storage becomes part of everything man-made through nanotechnology embedded in its fibers, cement, glass, or other materials. Nodes pull the data, validate it and access to it and pass on to the end user through a series of gates. The Cloud as we know it relies on the local connectivity to that data. And the consumer owns all their data and manages what companies like GrubHub get, all at the speed of light to coin a phrase.

At Fortress Data Centers, capabilities are in place with 5G and as a hub for Carrier Networks, Wireless Carrier Networks, Software Defined Networks, local Edge Computing Connectivity and much more. The world of technology advancements is hard to predict but the future of consumer demands is not. Own my data, control my data, give me a great customer experience, make my life easier and better, and do it all fast.

Hats off to GrubHub for helping drive the delivery business and their foresight on future-proofed technology. Now, the next evolution in data management has arrived. Are they ready for me, in control?

A Competitive Edge

A Competitive Edge

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For those who know Jason Warner, they understand that he plays to win. Business or otherwise, he works very hard to get the edge. And it works. As Founder and CEO of Fortress Data Centers, Jason foresaw the need to develop data centers that prepare for a future of hybrid connectivity. And he has uniquely positioned Fortress to be a leader in the data center world where 5G is a next step in moving data to the point of need.

Fortress Data Centers’ San Francisco location at 274 Brannan is set up to provide data services that range from Mission Critical Colocation to Direct Cloud Onboarding to a Carrier Neutral MMR, SDN Providers, Edge Computing and a 5G enabled environment. For the Bay Area, Fortress Data Centers is in a premiere position for meeting the Edge Computing requirements needed to keep a technology edge in the world.

Edge Computing and a Remote Work Force

A new fact of life: If you can work from home or remotely, you are prepared for disruption. As we know, the COVID-19 pandemic disrupted practically everything across the globe. From Supply Chains to Human-to-Human interactions, we faced an unprecedented requirement to adjust. Some in the Service sector could adopt more quickly to the reality of Zoom or Webex meetings while others faced a more difficult challenge such as those presented to our front-line healthcare workers.

As systems that support remote workers become more data-intensive and more visual using augmented and virtual reality, the need to incorporate Edge Computing becomes greater. Local processing tied into cloud software platforms creates a hybrid system that has exponential potential for delivering experiences and enhanced knowledge access.

The improved productivity gains from working remotely are being documented around health, time spent on the job and output. There are cultural shifts that accompany a remote workforce but as this study from Airtasker showed, the workforce is finding positive results with remote work opportunities.

Whether we are forced into this new reality or by choice, the need to improve network speeds and provide very low latency are the keys to optimizing the experience at the Edge. As the current pipes clog, more data is being pushed into them. From his Fortress Data Centers, Jason brings us closer to Edge Computing success by implementing a data center purpose built to handle the flow. Result: we get our own edge and this is critical if you want to thrive in constant disruption.

Working at the Speed of Your Data Center

Working at the Speed of Your Data Center

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Early April, 2020. It is a new reality for many of us. No, all of us around the world. The information age is being stressed as we learn how to cope with isolation at the individual level and complete upheaval at companies and governments. It is the closest thing to an alien invasion that I hope to ever see and few are prepared for the short-term impact, let alone the long-term change in how we work and interact.

Project forward five years and imagine all things flexible to cope with another pandemic. The response time by government will be swift and decisive. Some might argue draconian. Systems will be completely 5G enabled on the way to 6G. Edge computing and blockchain won’t be a future innovation with a current hype. They will be forced upon us to ensure we monitor data for signs of a problem with artificial intelligence leading the way for response implementation.

This Changes Everything

The Cloud was the future but more and more, we see the value of a hybrid approach to Data Centers. Getting closer to the user of data is no longer a planning event but a priority. With health records being stored on the blockchain and local IoT devices pulling and pushing data at incredible speed requirements, blending cloud, Edge data centers and an aggregation of nodes at the local level will be critical.

Or what? System failure at one vulnerable point leads to global infection. It may not be a coronavirus next time but be prepared for the next unknown. Fortress Data Centers provides Edge Data Centers, 5G enablement and other mission critical services with a focus on service and support.